let your spirit come alive let your spirit come alive

Brand Story

Cinthol began its journey in 1952, on India’s Independence Day. And over the years as India progressed, the brand also evolved in refreshing ways.

Today, it has become synonymous with the feeling of freshness as inscribed in its iconic Alive Is Awesome philosophy.

Brand History

1952

A Pioneering Start

On 15th August 1952, Cinthol began its journey as India’s first deodorant soap brand.

2012

A New Adventure Begins

Cinthol launched the philosophy of Alive Is Awesome that evoked the intense experience of feeling alive. This evolution fostered a fresh, new connection with its young, adventure-seeking audiences.

play red icon A New Adventure Begins
2014

Cinthol Made The Summers Cool Again

As the summers inch closer, everyone yearns for a cool escape. So,Cinthol launched a dedicated campaign for its Cool variant. Needless to say, everyone had an icy cool blast while keeping their skin summer-proof.

play red icon As the summers inch closer, everyone yearns
2016

The Year Freshness Was Reborn

It was the year when the deo was reborn as Cinthol Deo Stick-A unique cream-based formula that revolutionised the way people carried the alive fragrance.

play red icon The Year Freshness Was Reborn
2018

It Was Time To #WakeUpAlive

With the #WakeUpAlive campaign, Cinthol Lime promised to give you a fresh lemony start to the day. A promise that it has kept since then.

play red icon It Was Time To #WakeUpAlive
1989-2011

A Star - Studded Legacy

Cinthol embraced a powerful masculine voice, perfectly captured by Bollywood stars. Vinod Khanna and Shah Rukh Khan were the faces of the brand in the 80s and 90s, while Hrithik Roshan took over in the early 2000s.

A Star - Studded Legacy
2013

What It Meant To Feel Alive To The Core

Cinthol relaunched its deodorants range to inspire a young India to look inwards and feel alive to the core.

play red icon What It Meant To Feel Alive To The Core
2015

When Awesome Adventures Went Offline

When staying alive became synonymous with staying online, Cinthol encouraged its audience to go offline and discover the truly alive feeling. A simple reminder that the real world is far more rewarding than the world wide web.

play red icon When Awesome Adventures Went Offline
2017

Next, Cinthol Challenged The Sun

Cinthol’s #SunKoKarDoSet campaign enabled adventurers to challenge the unforgiving Sun with Cinthol Cool.

play red icon Next, Cinthol Challenged The Sun
2021

When The World Needed A Fresh Restart

As the world slowly got back on its feet, everyone needed to feel alive again. Keeping this in mind, the brand took the audience on a surreal adventure to experience the lemony freshness of Cinthol Lime & the icy-cool blast of Cinthol Cool.

play red icon When The World Needed A Fresh Restart
1952

A Pioneering Start

On 15th August 1952, Cinthol began its journey as India’s first deodorant soap brand.

1989-2011

A Star - Studded Legacy

Cinthol embraced a powerful masculine voice, perfectly captured by Bollywood stars. Vinod Khanna and Shah Rukh Khan were the faces of the brand in the 80s and 90s, while Hrithik Roshan took over in the early 2000s.

A New Adventure Begins
2012
2013
2014
2015
2016
2017
2018
2021
2012

A New Adventure Begins

A turning point in the brand’s story. Cinthol went through a complete makeover to become a premium personal care brand that evokes the intense experience of feeling Alive. Thus, launching the philosophy Cinthol Alive is Awesome.

play red icon A New Adventure Begins
2013

What It Meant To Feel Alive To The Core

Cinthol relaunched its deodorants range to inspire a young India to look inwards and feel alive to the core.

play red icon What It Meant To Feel Alive To The Core
2014

Cinthol Made The Summers Cool Again

As the summers inch closer, everyone yearns for a cool escape. So,Cinthol launched a dedicated campaign for its Cool variant. Needless to say, everyone had an icy cool blast while keeping their skin summer-proof.

play red icon Cinthol Made The Summers Cool Again
2015

When Awesome Adventures Went Offline

When staying alive became synonymous with staying online, Cinthol encouraged its audience to go offline and discover the truly alive feeling. A simple reminder that the real world is far more rewarding than the world wide web.

play red icon When Awesome Adventures Went Offline
2016

The Year Freshness Was Reborn

When staying alive became synonymous with staying online, Cinthol encouraged its audience to go offline and discover the truly alive feeling. A simple reminder that the real world is far more rewarding than the world wide web.

play red icon The Year Freshness Was Reborn
2017

Next, Cinthol Challenged The Sun

Cinthol’s #SunKoKarDoSet campaign enabled adventurers to challenge the unforgiving Sun with Cinthol Cool.

play red icon Next, Cinthol Challenged The Sun
2018

It Was Time To #WakeUpAlive

With its #WakeUpAlive campaign, Cinthol Lime promised a fresh, lemony start to the day. A promise that it has kept since then.

play red icon It Was Time To #WakeUpAlive
2021

When The World Needed A Fresh Restart

With the #WakeUpAlive campaign, Cinthol Lime promised to give you a fresh lemony start to the day. A promise that it has kept since then.

When The World Needed A Fresh Restart

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