Brand Story
Cinthol began its journey in 1952, on India’s Independence Day. And over the years as India progressed, the brand also evolved in refreshing ways.
Today, it has become synonymous with the feeling of freshness as inscribed in its iconic Alive Is Awesome philosophy.
Brand History
A Pioneering Start
On 15th August 1952, Cinthol began its journey as India’s first deodorant soap brand.
A Star - Studded Legacy
Cinthol embraced a powerful masculine voice, perfectly captured by Bollywood stars. Vinod Khanna and Shah Rukh Khan were the faces of the brand in the 80s and 90s, while Hrithik Roshan took over in the early 2000s.
A Pioneering Start
On 15th August 1952, Cinthol began its journey as India’s first deodorant soap brand.
A Star - Studded Legacy
Cinthol embraced a powerful masculine voice, perfectly captured by Bollywood stars. Vinod Khanna and Shah Rukh Khan were the faces of the brand in the 80s and 90s, while Hrithik Roshan took over in the early 2000s.

