Brand Story
Cinthol began its journey in 1952, on India’s Independence Day. And over the years as India progressed, the brand also evolved in refreshing ways.
Today, it has become synonymous with the feeling of freshness as inscribed in its iconic Alive Is Awesome philosophy.
Brand History
A Pioneering Start
On 15th August 1952, Cinthol began its journey as India’s first deodorant soap brand.
A New Adventure Begins
Cinthol launched the philosophy of Alive Is Awesome that evoked the intense experience of feeling alive. This evolution fostered a fresh, new connection with its young, adventure-seeking audiences.
Cinthol Made The Summers Cool Again
As the summers inch closer, everyone yearns for a cool escape. So,Cinthol launched a dedicated campaign for its Cool variant. Needless to say, everyone had an icy cool blast while keeping their skin summer-proof.
The Year Freshness Was Reborn
It was the year when the deo was reborn as Cinthol Deo Stick-A unique cream-based formula that revolutionised the way people carried the alive fragrance.
It Was Time To #WakeUpAlive
With the #WakeUpAlive campaign, Cinthol Lime promised to give you a fresh lemony start to the day. A promise that it has kept since then.
A Star - Studded Legacy
Cinthol embraced a powerful masculine voice, perfectly captured by Bollywood stars. Vinod Khanna and Shah Rukh Khan were the faces of the brand in the 80s and 90s, while Hrithik Roshan took over in the early 2000s.
What It Meant To Feel Alive To The Core
Cinthol relaunched its deodorants range to inspire a young India to look inwards and feel alive to the core.
When Awesome Adventures Went Offline
When staying alive became synonymous with staying online, Cinthol encouraged its audience to go offline and discover the truly alive feeling. A simple reminder that the real world is far more rewarding than the world wide web.
Next, Cinthol Challenged The Sun
Cinthol’s #SunKoKarDoSet campaign enabled adventurers to challenge the unforgiving Sun with Cinthol Cool.
When The World Needed A Fresh Restart
As the world slowly got back on its feet, everyone needed to feel alive again. Keeping this in mind, the brand took the audience on a surreal adventure to experience the lemony freshness of Cinthol Lime & the icy-cool blast of Cinthol Cool.
A Pioneering Start
On 15th August 1952, Cinthol began its journey as India’s first deodorant soap brand.
A Star - Studded Legacy
Cinthol embraced a powerful masculine voice, perfectly captured by Bollywood stars. Vinod Khanna and Shah Rukh Khan were the faces of the brand in the 80s and 90s, while Hrithik Roshan took over in the early 2000s.
A New Adventure Begins
A turning point in the brand’s story. Cinthol went through a complete makeover to become a premium personal care brand that evokes the intense experience of feeling Alive. Thus, launching the philosophy Cinthol Alive is Awesome.
What It Meant To Feel Alive To The Core
Cinthol relaunched its deodorants range to inspire a young India to look inwards and feel alive to the core.
Cinthol Made The Summers Cool Again
As the summers inch closer, everyone yearns for a cool escape. So,Cinthol launched a dedicated campaign for its Cool variant. Needless to say, everyone had an icy cool blast while keeping their skin summer-proof.
When Awesome Adventures Went Offline
When staying alive became synonymous with staying online, Cinthol encouraged its audience to go offline and discover the truly alive feeling. A simple reminder that the real world is far more rewarding than the world wide web.
The Year Freshness Was Reborn
When staying alive became synonymous with staying online, Cinthol encouraged its audience to go offline and discover the truly alive feeling. A simple reminder that the real world is far more rewarding than the world wide web.
Next, Cinthol Challenged The Sun
Cinthol’s #SunKoKarDoSet campaign enabled adventurers to challenge the unforgiving Sun with Cinthol Cool.
It Was Time To #WakeUpAlive
With its #WakeUpAlive campaign, Cinthol Lime promised a fresh, lemony start to the day. A promise that it has kept since then.
When The World Needed A Fresh Restart
With the #WakeUpAlive campaign, Cinthol Lime promised to give you a fresh lemony start to the day. A promise that it has kept since then.
What Our Clients Say!
Laxmi
“Excellent soap... 79% TFM... amazing scent...Once you try it you won't try another soap…”
Raju S.
“I felt I am eligible to review this product since I have been using Cinthol for more than 4 years. It is a very good product and I have not felt any itching or allergy after using this product.Even doctors have recommended using this product.”
Sukanya Jay
“I use only this soap for skin care❤.. trust me dermatologist recommends this soap for pimples free clear skin or for any skin problems. When I knew this I stopped using my costly soap and jumped to this for 1 year. Follow me if you trust. And as always packing is good and neat.”
Nandani
“It's a quality soap,recommended by our Dermatologist.”
Prabha
“This soap is a boon for people with oily skin. It reduces the chance of getting pimples and leaves a fresh feeling.”
Apurva
“This soap is best to use during summers. It smells really great, worth buying. I would recommend this."
Vijay
“I have been using this product for a very long time and have no issues.After using it, I feel fresh and energized. The price of the product is totally worth it."
Divya
"I have been using Cinthol soap for the last ten years. I feel that it is one of the best soaps.It makes my skin shiny, brightens my face, leaves a refreshing feeling, and helps avoid skin diseases too. I love Cinthol’s fragrance as well."