The most enduring aspect of Cinthol is its bathing experience. The sensorials and the appealing fragrance, that fills the day with a sense of excitement. That rekindles the idea of escape, that the young truly yearn for. An escape from small cubicles and boxed-in lives, from the predictable routines and the 9 to 5s.
This paved the way for a philosophy, that would resonate with the ones who live each day for new and inspiring experiences.That was about the feeling of being intensely alive. And that feeling laddered up to a fresh way of life.
Of adventure.Of openness.Of energy.Of the outdoors.Of feeling Alive, becauseAlive Is Awesome.