CINTHOL BRAND STORY
A Star-Studded Legacy
Cinthol embraced a powerful masculine voice, perfectly captured by Bollywood stars. Vinod Khanna and Shah Rukh Khan were the faces of the brand in the 80s and 90s, while Hrithik Roshan took over in the early 2000s.
A New Adventure Begins
Cinthol launched the philosophy of Alive Is Awesome that evoked the intense experience of feeling alive. This evolution fostered a fresh, new connection with its young, adventure-seeking audiences.
What It Meant To Feel Alive To The Core
Cinthol relaunched its deodorants range to inspire a young India to look inwards and feel alive to the core.
Cinthol Made The Summers Cool Again
As the summers inch closer, everyone yearns for a cool escape. So,Cinthol launched a dedicated campaign for its Cool variant. Needless to say, everyone had an icy cool blast while keeping their skin summer-proof.
When Awesome Adventures Went Offline
When staying alive became synonymous with staying online, Cinthol encouraged its audience to go offline and discover the truly alive feeling. A simple reminder that the real world is far more rewarding than the world wide web.
The Year Freshness Was Reborn
It was the year when the deo was reborn as Cinthol Deo Stick-A unique cream-based formula that revolutionised the way people carried the alive fragrance.
Next, Cinthol Challenged The Sun
Cinthol #SunKoKarDoSet campaign enabled adventurers to challenge the unforgiving Sun with Cinthol Cool..
It Was Time To #WakeUpAlive
With its #WakeUpAlive campaign, Cinthol Lime promised a fresh, lemony start to the day. A promise that it has kept since then.
When The World Needed A Fresh Restart
As the world slowly got back on its feet, everyone needed to feel alive again. Keeping this in mind, the brand took the audience on a surreal adventure to experience the lemony freshness of Cinthol Lime & the icy-cool blast of Cinthol Cool.